BMM Department

F.Y.B.M.M.

Semester I Semester II
Effective Communication Skill-1 Effective Communication Skill-II
Fundamental & Mass Communication. Principles to Marketing & Management
Introduction to Computer Media Psychology.
Century World History Media Psychology.
Century World History Introduction to world Literature
Introduction to Sociology. Principles of Management
Economics. Political Concepts.

S.Y.B.M.M.

Semester III Semester IV
Introduction to Creative Writing Introduction to Advertising
Introduction to Cultural Studies Introduction to Journalism
Introduction to Public Relation Print Production & Photogrphy
Introduction to Media Studies Radio & Television
Understanding Cinema Mass Media Research
Advance Computer Organization Behaviour

T.Y.B.M.M.

T.Y.B.M.M. (ADVERTISING)
Semester V Semester VI
Advertising in Contemporary Society Advertising and Marketing Research
Copy writing Legal Environment and Advertising Ethics
Advertising Design Financial Management for Marketing and Advertising
Consumer Behavior Agency Management
Media Planning and Buying Principles and Practices of Direct Marketing
Brand Building Contemporary issues
  Digital Media
T.Y.B.M.M. (JOURNALISM)
Semester V Semester VI
Reporting Press Laws and Ethics
Editing Broadcast Journalism
Features and Opinion News Paper Journalism
Journalism and Public Opinion Internet and issues in Global Media
Indian Regional Journalism News Media Management
News Paper and Magazine Journalism Contemporary Issues
  Digital Media